Search Engine Optimisation (SEO) is a specialised area, we are not specialists but there are many free resources available that will be able to assist. We have found this FREE course on HubSpot Academy that can help you have the best SEO around and support you further.
You can enter and update Search Engine Optimisation (SEO) on any of your web pages, and this is what may appear on search engines such as Google when search results appear.
SEO Page Title
A page title tag is an HTML element that specifies the title of a web page. Page title tags are displayed on search engine results pages as the clickable headline for a given result as well as in the browser and are important for usability, SEO, and social sharing.
The title will be prefixed by your venue name e.g. (Venue / Home).
Please use around 55 characters maximum
SEO Meta Description
Meta descriptions are HTML attributes that provide a concise summary of a webpage and are displayed on search engine results pages.
It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–300 characters.
This is the information provided by Google regarding SEO:
'Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.'
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