Marketing your membership packages can be a cost to venues and we are aware it is helpful to know what is most effective marketing tools. i.e. social media, open days, word of mouth etc.
As an admin, if you add a member to the venue you will have a choice to add the information about where they heard about the venue. To do this, open the package you wish to add them too, click on membership options, then add member, complete the details and this is located at the bottom tab is Member Info
The options available are:
Governing Body | Referral | Word of mouth |
Event/open day | Advertising | Direct Mail |
Email Marketing | Google/web search | Social Media |
and Other (there is no free text box available)
When you invite a member to join or they join via the website, they will also get this choice to add this information, although it is not a mandatory box.
To view the contact source, this is available in the membership information reporting.
Open your membership tab, click on the package you wish to view and click the box to select all members. (The highlighted box with the tick in the screenshot) and then click on the three dots to download this information to export CSV).
This will now open an excel sheet in your downloads.
The information on contact source is row AD as below for you to collate this information, you can repeat this for all the packages you are interested to know this information.
Any comments?
If you have any thoughts or comments on this article, please contact us at support@clubspark.co.uk